Power of Promotional Products

• Reach

– 71% of business travelers randomly surveyed at DFW Airport reported receiving a promotional product in the last 12 months

– 33.7% of this group had the item on their person – a coveted location for advertising

• Recall

– 76% of respondents could recall that advertiser’s name on the product that
they had received in the past 12 months

– In comparison, only 53% could recall the name of a single advertiser from a
magazine or newspaper read in the past week!

– 52% of respondents did business with the advertiser after receiving the product

–Of those that have not done business, almost half said they were more likely to
do business with them

– 52% said their impression of the company was more favorable since
receiving the item

– 73% said they used it weekly

– 45% said they used it daily

– 55% said they keep their promotional product(s) more than a year

• 75% said it was useful

• 20% said it was attractive

– 25% said they passed it along to
Another

• Conclusions

• Promotional products furnish advertisers with advantages not available in other media.

• High recall where the name of the advertiser is Remembered

• Repeated exposure to the advertising message because of length of time the item is kept

• A favorable impression of the advertiser, resulting in a propensity to do business with the organization giving them the item